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| |  | | Home » Starbucks VIA® Ready Brew Italian Roast Coffee (50 count) | | | | | | | Description: | | Just tear open a packet of Starbucks VIA® Ready Brew Italian Roast, add hot water, wait 10 seconds, and stir. Then enjoy the robust, bold taste of 100% Arabica coffee that is roasty and sweet. | | | Features: | |
• This is 100% Arabica coffee, ethically sourced
• The rich and smooth aroma of a real cup of coffee
• Just add hot water and stir
• Contains 50 packets
| | | Product Details: | | | Product Length:
| 3.35 inches | | Product Width:
| 4.45 inches | | Product Height:
| 4.15 inches | | Product Weight:
| 0.52 pounds | | Package Length:
| 4.45 inches | | Package Width:
| 4.15 inches | | Package Height:
| 3.35 inches | | Package Weight:
| 0.52 pounds | | Average Customer Rating:
|  based on 260 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 260 customer reviews )
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Most Helpful Customer Reviews
22 of 22 found the following review helpful:
 Yum! Tastes like fresh-brewed Starbucks... hot or iced... so convenientSep 24, 2010
By SpayNeuterPlease
PIcked it up after tasting it in the store, and have been enjoying it all week. Cannot be any easier -- no cleaning the coffee machine anymore, yeaaaah! Hot water, dump it in, and mmmm.... and I normally HATE any instant coffee. This is unlike any instant I've tried, and really does taste as good as Starbucks in the store. The best part is that you don't need hot water... you can add cold water and ice for an awesome iced coffee. Am going to try the decaf bc I'm obviously drinking a lot more coffee now that I've discovered this.
81 of 97 found the following review helpful:
Expiration dates - Seriously, ignore them.Feb 28, 2011
By Psuedo Odeki
A lot of people have been posting about the near-expired dates on the coffee. First, I'd like to mention that this product is intentionally labeled to have a really short shelf-life, and not to ensure freshness.
The funny thing about expiration dates is that for something like this, it honestly doesn't matter. I've gotten batches that are expired (for cheaper) and the taste is the same great amazing taste as it was when it was well within the "Best Until" range. Yes, I have taken two packs, one expired and one not expired, and they both are the same delicious taste.
The reality is that expiration dates are a wonderful tool that make people throw perfectly fine food and go out and buy more. Especially with dairy products: If it's a few days over, most people will toss out cartons of perfectly good milk or eggs that could keep for another five weeks, which keeps people buying it more frequently. The fact is, if you would drink it without knowing the expiration date is past (it doesn't smell or look bad) then it's not only safe to eat, but a waste to toss.
This isn't true for drugs, however. If your medicine says it's expired, it's expired. Also, condoms. Those do lose integrity over time.
So, this is a product that intentionally has a very short shelf-life because it makes ridiculous people go, "Oh, no, instead of getting it cheaper online and in bulk, I'll just buy a lot of more expensive smaller packs for more money." Starbucks enjoys charging their consumers for their instant coffee like it's magical pixie dust, and the only way they can stop people from buying it from other cheaper sources is to give it a tiny shelf-life. Look at some of the other reviews, here. It's working!
15 of 15 found the following review helpful:
EXCELLENT VALUEMay 23, 2011
By J. Zou
"Comfort search"
I received the package today with free shipping and no tax. Expiration march 2012. I was so excited. I researched and nowhere else but Amazon has this great deal. This package will last me a long time. I think the taste of this instant coffee is terrfic, far better than other brands of instant coffee.
68 of 87 found the following review helpful:
 Almost expiredOct 21, 2010
By John C.
If I had to rate the Starbucks Via alone I would give it five stars. I love the product. Unfortunately I received this 50ct order yesterday (October 19) and the expiration date is December 2010. It says on the side of the box that it was produced in December 2009 with a one year expiration date. I'll probably finish it by then, but I don't appreciate getting a 10 month old food product.
8 of 8 found the following review helpful:
Good value (NOT almost expired)May 06, 2011
By Jay
Today is May 6, 2011. I just got my box of Columbia Via, and the expiration is March 2012. That's almost a year. Fine with me!! Oh, and it's exactly what I expected. Just as if I bought it in the store, but A LOT cheaper. To do the math for you, it's 70 cents a packet. That's cheaper than a small cup of 7-11 coffee, but WAY better. What more can you ask?
See all 260 customer reviews on Amazon.com
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